01 CASE STUDY OVERVIEW
Backing a Club on the Rise
Willetton Basketball Association has been a cornerstone of the local basketball scene since 1971. With programs spanning from grassroots development to elite NBL1 teams, the club is more than just a sports organisation. It’s a thriving community hub.
Following an $11 million stadium expansion in 2020, the Willetton team recognised the need to bring their digital presence in line with their physical growth. The goal: to build a future-proof website that could scale with the club, support operations, and reflect the energy of the game itself.
We partnered with Willetton to deliver a mobile-first, user-friendly website that serves players, parents, coaches, and fans alike.
Client
Willetton Basketball Association
Industry
Sport
Expertise
- Web & Experiences
Year of Completion
2021
Website
willettonbasketball.com.au/
02 The Challenge
One club, many players
Willetton had been operating on a templated website tied to their basketball management system. It did the job, but just barely. With limited flexibility and a generic layout, the site couldn’t showcase the full scale of their programs or support the growing demands of their community.
As part of a broader rebrand that included both Willetton Basketball Association and their representative team, the Willetton Tigers, the challenge was clear: design a modern website that could speak to everyone in the club’s orbit, including junior players, elite athletes, referees, parents, coaches, and supporters.
The site needed to do a lot. From simplifying registration processes and displaying game schedules to highlighting merchandise and sharing news, the new platform had to be powerful yet easy to navigate.
03 Our Approach
Built for community, designed for growth
Intale collaborated closely with the Willetton team to shape a digital experience grounded in user needs and community insight. We began with stakeholder workshops and persona development to understand how different groups engaged with the club. This informed a clear, intuitive site structure that prioritised easy access to programs, schedules, and registration.
The site was designed mobile-first, ensuring seamless access on and off the court. Built on WordPress with Advanced Custom Fields, the new CMS gives Willetton complete control over their content, from league updates to news and events. We also integrated WooCommerce for merchandise sales, powered by Stripe for secure checkout.
While integration with PlayHQ wasn’t possible due to platform limitations, the site was built with flexibility in mind, leaving room for future enhancements as new APIs become available. Visually, the design reflects the energy of the sport through bold angles and dynamic imagery, giving the club’s brand a fresh, professional edge across all screens.
04 The Outcome
A digital home for a growing club
The new Willetton Basketball Association website is now the go-to destination for everything from junior sign-ups to Tigers fixtures. The clear navigation and mobile-first design make it easy for users to engage with the club, wherever they are.
The online shop has opened a fresh revenue stream, and the custom CMS makes it easy for the team to keep content fresh without external help. The site is scalable, on-brand, and ready to support the next chapter of Willetton’s growth.
What started as a need for a better website has become a strategic asset: one that reflects the scale, passion, and professionalism of the Willetton Basketball community.
