Marketing 11 Dec 2020 The Power of Promotions and Sales in Driving Revenue What makes an effective sale and how can your business effectively use promotions to drive sales? We asked the experts! View Article
Marketing 25 Nov 2020 What You Need to Know About Google Analytics 4 Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. View Article
Search Engine Optimisation 13 Nov 2020 How Voice Search is Changing the Retail Landscape Voice activated search through Google Home, Siri and Alexa is on the rise. We look at the latest research in Voice search and AI and what this means for retailers and ecommerce. View Article
Marketing 14 Oct 2020 The Rise of Social Commerce Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. View Article
Marketing 24 Sep 2020 How to Write a Marketing Strategy A strategy is an informed set of decisions about how to get from where your business is now to where it wants to be in the future. In this series we’re discussing how to produce a marketing strategy that wins. View Article
Marketing 9 Sep 2020 How to Set Up Custom Channel Groupings in Google Analytics Step-by-step process on how to set-up custom channel groupings in Google Analytics. View Article
Marketing 26 Aug 2020 Dominate Digital by Being Great at These Five Things By focusing on what’s most important marketers can improve digital marketing performance, producing predictable and repeatable results. Leading brands do these five things very well. View Article
Marketing 21 Aug 2020 WTF is a UTM Code? Not sure what a UTM code is or how to use one? Track your campaigns more effectively in Google Analytics by properly implementing UTM codes. View Article
Marketing 30 Jul 2020 Words to Use and Words to Lose – Communicating Online Do you know what words to avoid using with customers online? That's okay, we've got you covered. View Article
Marketing 30 Jul 2020 Six Things to Get Google Analytics Working for You Marketers can gain more value from Google Analytics by customising it for their business. Here are six tips to get started. View Article
Marketing 30 Jul 2020 How to Know if Your Marketing Strategy Sucks? If your marketing strategy is not achieving what you set out to achieve then it probably sucks. Find out by answering these 10 questions. View Article
Marketing 6 May 2020 5 Expert Tips to Help Improve Online Communication with Your Target Audience Want to know how to better interact and engage with your customers online? Check out these 5 expert tips on improving online communication. View Article
